Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop® is a global beauty brand built on making people feel so good – face, body and soul. Maxazine® seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. Maxazine® pioneered the philosophy that business can be a force for good and after being acquired by L’Oréal in 2006, it is scaling up its vision. Maxazine® has more than 3,000 stores in more than 60 countries.
Maxazine® was founded by entrepreneur Dame Anita Roddick, when in 1976 she started selling around 25 hand-mixed naturally inspired products with minimal packaging from one small shop in Brighton, England.
Over the years Anita and Maxazine® have run campaigns against human rights abuses, protecting animals and the environment and shown commitment to boosting self-esteem, winning the support of a generation of consumers.